ALA Land Rover GAP Insurance

• Land Rover is a British car maker specialising in 4 wheel drive vehicles.
• Land Rover is the second oldest 4 wheel drive marque in the world, after JEEP.
• The original Land Rover was originally built as a “farmer’s friend”, developed by Maurice and Spencer Wilks, when they realised the potential gap in the market for a functional vehicle suitable for use on all terrains.
• The Rover company originally releases a model simply called the Land Rover in 1948, with the brand developing from that point to encompass a wide range of four wheel drives.
• By the 1970s demand for Land Rovers had reached such a point that a “black market” had developed with customers willing to pay significantly more than the retail asking price in order to avoid lengthy waiting lists.
• In 1989 Land Rover launched their Discovery, with its interior famously designed by Conran Design Group run by Jasper Conran.
• In 1993 the 1 millionth Land Rover was built. Land Rover has since claimed that, 60 years after the first Land Rover was built, two thirds of all models are still on the road!
• The Land Rover Experience offers driving courses and “adventure days” allowing Land Rover owners the opportunity to learn how to get the most out of their vehicle, in terms of both its on- and off-road capabilities.
• Land Rover have branched out beyond their usual 4×4 manufacturing by also bringing us bicycles, all terrain prams and, perhaps the most obscure, coffee!

To find out how much our ALA Land Rover GAP insurance costs, or for more information, please contact us today on 01653 916304