ALA Headline Sponsor of What Car? Awards 2021

ALA is delighted to announce that we will be the headline sponsor of the 44th What Car? Awards.

Taking place in January 2021 with a reimagined format, What Car? will be announcing the winners over a week-long, fully digital event. There is no doubt that the awards will still be most influential event of its kind in the motoring calendar. Overall category and price point winners will be announced over the schedule’s opening three days and the prestigious “Car of the Year” award will be announced on the final day. Categories for the awards will include:

Value Car	Large SUV
Small Car	Luxury SUV
Family Car	Executive car
Small SUV	Plug-in hybrid
Family SUV	Electric Car
Overall Car of the Year 2021

The overall winner for 2020 was the brand new Ford Puma, in 2019 the Kia e-Niro and in 2018 the Volvo XC40 – although our favourite from that year was the strangely retro-yet-modern Honda E! Simon England, Managing Director of ALA, is thrilled that the award can still go ahead for 2021 albeit in a digital format:

This has been a tricky and turbulent year for all and if we can have a slice of normality amongst it all, even just for a week, then for all of the staff and people in the motor industry that have been affected, that is something ALA can get behind.

He adds

The partnership we have with What Car? is something we’re extremely proud of and we’re happy to be part of the all-new awards format in the new year. And it means I don’t have to wear a tux!

We’ll be back with the category shortlists soon but in the meantime have a look here for a list of all Car of the Year award winners since 1978!